Ignorance is Bliss

I came across this charming article by a guy contemplating the experience of turning 70. He suggests that, having made it this far, you’re starting to play with the house’s money. Since discipline and regimen have served their purpose, why not bring on the “red meat and dry martinis?”

I appreciate the sentiment, but would like to recommend a different indulgence: The Reese’s Peanut Butter Chocolate Cake Cheesecake from The Cheesecake Factory.

Menu labeling laws in my area have stripped from The Cheesecake Factory any of the restaurant’s remaining modesty. Even the desserts in the display case are exposed. During a recent visit, I was admiring through the display case glass a particularly tempting cheesecake, and noticed a small decal nearby. It said simply: 1550 calories. I asked the hostess about this 1550 – is that per slice or the whole cake? No sorry, that’s just one slice.

If you dig into desserts the way I do, then just one forkful of this cheesecake has 150 calories – the energy equivalent of about 11 minutes on the treadmill. (Three bites cancels out an entire workout!) And since each cake is pre-sliced into 12 pieces, there’s no escaping the math – one cake equals over 18,000 calories. If you consume a typical number of calories in a day, you could maintain your usual intake for more than a week eating your way through just this one confection.

I’d note that the display case at this restaurant features 24 cakes, a collection that in total approaches something like a half-million calories. The restaurant might as well hang up two sides of beef for their display instead. Seriously, you can look it up – an entire cow yields about 500,000 calories.

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One Response to Ignorance is Bliss

  1. Elana says:

    Brilliant post!!!
    i wonder if cheesecake sales have gone down with their new labeling. their caloric total doesn’t count the whipped cream!