Hard Sell

Checking out a new gym is a bittersweet experience for me. On the one hand, I enjoy walking the gym floor, seeking out the latest equipment as well as old favorites. On the other hand, I despise the used car salesman approach to membership.

I’ve learned to consider unreliable any promises other than what I can see with my own eyes. One gym I joined told me they were on the verge of replacing a whole room full of aging equipment – it’s already on order really. Two years later, of course, the gym closed down before importing even one new machine.

Then there’s the salesman who insists on putting me through some kind of workout. Needless to say, I’m not warmed up, I’m not in my gym clothes, and if I wanted to leave in a sweat, I’d already have joined.

I’ve also come across salesmen who behave as if my very presence is an imposition. I don’t really understand this sales technique, although I guess it’s similar to the cat string theory approach to dating.

A couple tips: First, show up early, say before 9:00 a.m., and the sales staff won’t be at their desks yet. The teenager at the front desk will be happy to let you explore the gym unmolested. Second, if you like the gym and do get into negotiations, be sure to haggle over the initiation fee. Almost always, if you’re prepared to join, they’ll deal.

Last week, my gym closed unexpectedly, forcing me to go find a new club. At my gym of choice, I realized it wasn’t the sales manager who was out of line, but the gym members themselves.

This gym must sit near an old age home, as my transaction was interrupted twice by geriatrics. First, this wrinkled old man burst through the office door, outraged by a woman on the treadmill using her cell. Fair enough, except his grievance wasn’t that the woman was talking on her cell, but that the woman was talking on her cell in Spanish. Moments after the sales manager threw this guy out, a second graybeard, gasping for air, came waddling through the door as fast as he could. Although it takes this guy 15 minutes to rise from a couch, he demanded that the manager go move a fan into – wait for it – the yoga room.

I think I’ll work out there at a different time of day.

Advertisements

3 Responses to Hard Sell

  1. Donnie says:

    LOL….that’s why I love to work out in the evening. All the geriatrics have gone to the early bird dinner and are in front of the TV by that time.

  2. Chicago says:

    The fact that the two guys who interrupted your transaction were older men had nothing to do with their being jerks (believe me, if they’re jerks as 60-year-olds, they were jerks when they were 25, too), so it’s unfair to imply that their age and idiocy go hand in hand. And what’s with the overt agism, anyhow?

  3. bdunc1 says:

    Man, this is so true. I hate it when gym rats go car saleman on me to get me to join. I also hate having to fill out everything in the world just to check out your gym. Here’s an idea – just let me workout for free a couple times, and I’ll know everything I need to about it.

    I have had similar experiences lately – http://brettduncan.wordpress.com/2007/05/05/10-marketing-tips-for-gym-owners/